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Expansion partners welcome

Bring Massage Works to your community.

For more than fifteen years we have built a calm, trusted spa brand in Fort Wayne, Indiana. Now we are starting careful conversations with operators who would like to bring that same experience to new markets.

Request the opportunity overview How it works

This page describes a general expansion conversation. It is not an offer to sell a franchise. Massage Works is not currently a registered franchise; specific terms, fees, and territories are not being offered at this time.

A calm, modern Massage Works treatment room

15+

Years operating in Fort Wayne

2

Profitable locations

10+

Massage and skin care modalities

100%

Licensed therapists

Eminence Organic facial in progress
Why partner with us

A wellness brand people actually love.

Massage Works has grown the slow way. Two locations, a steady membership base, and a team of licensed therapists who stick around because the work feels meaningful. The result is a brand that is calm, credible, and ready to scale carefully with the right partners.

  • ✓ A proven service mix — therapeutic massage, organic skin care, and select waxing under one calm roof.
  • ✓ A membership model that smooths revenue and turns first visits into long relationships.
  • ✓ Premium but approachable — the warmth of a neighborhood spa with the consistency of a brand.
  • ✓ Founders who answer the phone — you get mentorship from the people who built the brand.
The experience

A complete wellness offering, ready to replicate

Every Massage Works location is built around a thoughtful menu of services that work together. Members come for one and stay for the rest.

Deep tissue & sports

Deep tissue & sports

Targeted recovery work for athletes, desk workers, and chronic pain.

Relaxation & Swedish

Relaxation & Swedish

The most-booked service, and the gateway to memberships.

Hot stone

Hot stone

A premium add-on with strong gift-card appeal.

Prenatal

Prenatal

Specialized care that builds long-term loyalty with families.

Reflexology

Reflexology

A signature service that differentiates the brand locally.

Couples suites

Couples suites

A high-margin, high-occasion room that drives weekend revenue.

Eminence Organic facials

Eminence Organic facials

Award-winning organic skin care, a strong cross-sell to massage clients.

On-site & corporate

On-site & corporate

A B2B revenue stream that fills weekday hours.

Who we are looking for

Operators, not absentee investors.

The best Massage Works locations are run by people who love the work and the community around it. If that sounds like you, we want to talk.

Hands-on operators

You plan to be in your spa, knowing your team and your members by name.

Hospitality mindset

A background in hospitality, wellness, healthcare, or service-driven retail is a strong plus.

Capital and credit

Qualified candidates have liquid capital available and a workable financing plan.

Right market

A community of roughly 75,000 or more, with a need for premium-but-approachable wellness.

Brand stewardship

A real respect for the calm, careful tone the brand has built over fifteen years.

Support

How we plan to show up

No partner has to start from a blank page. We bring the playbook, the relationships, and the ongoing mentorship.

Pre-opening

  • Site selection guidance
  • Build-out and treatment-room layout templates
  • Vendor and product introductions
  • Hiring playbook and licensing checklists

Opening

  • On-site training week with our lead therapists
  • Booking and POS configuration
  • Launch marketing playbook and creative templates
  • Member onboarding scripts

Ongoing

  • Quarterly operator check-ins
  • Brand and quality standards
  • Shared learning across locations
  • Continuing-ed support for therapists
How it works

A simple, unhurried process

We move at a thoughtful pace. The goal is the right partner in the right market, not the most partners as fast as possible.

  1. 1

    Inquiry

    Send the form below. We will review your background and get back within a few business days.

  2. 2

    Intro call

    A 30-minute conversation about your market, your why, and how we work.

  3. 3

    Deeper dive

    A mutual NDA, financial overview, and a visit to a Fort Wayne location.

  4. 4

    Letter of intent

    If we are both excited, we move toward a formal agreement.

A note from us

"We have spent fifteen years building this brand carefully. We are excited about who we might build the next chapter with — and patient enough to wait for the right person."

— The Massage Works ownership team, Fort Wayne, IN

Frequently asked

Answers to common questions

Is this a registered franchise?
Not at this time. We are in early conversations with select expansion partners. Any future franchise offering would be made only through the appropriate disclosure documents in jurisdictions where we are registered.
Do I need spa or massage experience?
It helps but is not required. We have had strong success with operators from hospitality, healthcare, and service-driven retail. What matters most is presence, care, and a respect for the craft.
What markets are you considering?
Communities in the Midwest and adjacent regions, with populations of roughly 75,000 or more, are a natural fit. We are open to hearing about others.
What does the timeline look like?
From first conversation to opening day is typically nine to fifteen months, depending on real estate and licensing. We move only as fast as the work can be done well.
Can I share specific financial expectations?
In an introductory conversation we discuss general ranges. Detailed financial information is shared after a mutual NDA and an initial fit conversation.
Start the conversation

Request the opportunity overview

Tell us a little about you and the market you have in mind. We will be in touch within a few business days.

By sending, you agree to our privacy policy. Submitting this form is not an application for a franchise.